Example: An End-to-End Sales Function Engagement:
1. Define a Company's Line of Business 
(such as "Enterprise Application Software Company"/"Software Systems Integrator")

2. Define the Vertical and/or Enterprise
(in terms of Software Business Function rather than technology descriptors)

3. Help define the Company's Focus
(like Customer Acquisition, Teamwork, Partnership, Product Development, etc. )
 
4. Design the Sales Model
(Pricing, Differentiation, Value Proposition, ROI, Team Structure, Partnerships, Process )

5. Build the Team
(Sales Talent, Sales Experience, Subject Matter Experts, Implementation consultants)

6. Design and Execute a Demand Generation Model
(Telesales, Hosted Webinars, Partners, Events, Executive Rolodex)
 
7. Define and execute the model for enterprise complex sales
(Execution, Value-based-selling, Total-cost-of-ownership, References, Partners, Strategic Sales, Closing processes )